Wednesday, June 30, 2010

Are We Ready For Smart Meters in Victoria?

Reading about the problems with the rollout of Smartmeters in Victoria, one could easily understand why consumers are angry about what they see as being slugged with another unnecessary cost. Consumers are already reeling from increased utility bills and this is yet another blow to families.

There is such a fixation and focus on costs and this begs the question of just why the Victorian government and the Utility companies have done a such a terrible job of educating the consumer and articulating what the whole initiative was all about.

For starters, just what are the real benefits the consumers are getting for being asked to pick up the tab for changing over to the new smart meters.The real tragedy is that very little has been done to educate consumers to the extent that it would seem that the expectation was that it would somehow sell itself.

The big missing piece is applications. What are consumers, not the utility companies, expected to do and get with smart meters. I cannot find anything published or communications to consumers about what they can use it for, which by the way there are. It is time the utility companies understand that unless they change the way they view customers, they are in for a very long and frustrating journey to introduce much of the needed change in attitudes required to introduce new energy infrastructure. Simply saying that one is green or greener is simply not enough.

To take an example from another industry. The real reason why Apple is so hugely successful with the IPhone is not because it is a great phone as there are loads of other better phones around the place. It is because Apple cultivated a huge army of developers to write programs which people could easily get and install and use on their IPhones. Things that they could do something with.

Why has this not happened with smart meters. Where are the "applications" for the smart meter. You'd be forgiven if you came to the conclusion that perhaps they are not that smart if there isn't too much one can do with it. How would the smart meters actually lead to reducing energy consumption. Until the utility companies start working with companies with devices and applications that can actually make a difference to a consumers energy consumption, the smart meters will be perceived as nothing more than a mere replacement for the mechanical meter that they have.

The message is really quite simple - if a consumer does not receive any real tangible benefit, all you are left with is a cost proposition and that will not get you very far

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